{"id":2011,"date":"2023-07-31T13:19:37","date_gmt":"2023-07-31T03:19:37","guid":{"rendered":"https:\/\/wealthpathaccountants.com.au\/?p=2011"},"modified":"2023-07-31T13:19:38","modified_gmt":"2023-07-31T03:19:38","slug":"use-facebooks-new-threads-app-for-your-business-right-now","status":"publish","type":"post","link":"https:\/\/wealthpathaccountants.com.au\/index.php\/2023\/07\/31\/use-facebooks-new-threads-app-for-your-business-right-now\/","title":{"rendered":"Use Facebook\u2019s new Threads app for your business right now"},"content":{"rendered":"\n

Unless you have been living under a rock, you have probably heard about the new social messaging app Threads. Introduced by Facebook (or Meta as it likes to be called nowadays). It is a competitor to Twitter and was set up in response to the takeover of Twitter by Elon Musk.<\/p>\n\n\n

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Basically, this is so Facebook can cash in on the widespread dissatisfaction with the changes Elon Musk has introduced in Twitter (including changing it\u2019s name to \u201cX\u201d). \u201cIt is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days<\/a>\u201d.<\/p>\n\n\n\n

I won\u2019t go into the nitty gritty of how Threads works except to say that it is still early days and functionality is being added and you need to have an Instagram account. But there are a lot of reasons your business should dive in now and not wait to see if it really takes off or what it will look like later.<\/p>\n\n\n\n

The most important one is to get in quick and stake a claim. Imagine if you had been the first business to set up a Facebook page \u2013 and Facebook didn\u2019t have a 100 million users in it\u2019s first week. All of them looking for something interesting to engage with.<\/p>\n\n\n

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Here’s how a small business can use Threads to their advantage:<\/p>\n\n\n\n

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  1. Telling a Story:<\/strong> Threads provide an opportunity to tell a more in-depth and engaging story about your business, products, or services. You can use them to share customer success stories, behind-the-scenes glimpses, or the journey of how your business started and evolved.<\/li>\n\n\n\n
  2. Educational Content:<\/strong> Create educational threads to showcase your expertise and provide value to your audience. For instance, a gardening business could create a thread on “10 Tips for a Thriving Garden” with each post discussing a different tip.<\/li>\n\n\n\n
  3. Promotional Campaigns:<\/strong> Threads can be used to run promotional campaigns. Rather than just posting a single ad, you can create a thread to unveil different aspects of the promotion over time, building anticipation and engagement.<\/li>\n\n\n\n
  4. Q&A and Customer Support:<\/strong> Conduct Q&A sessions through threads to interact with your audience, address their questions, and demonstrate your commitment to customer support.<\/li>\n\n\n\n
  5. Product or Service Launches:<\/strong> For a new product or service, use threads to share its features, benefits, and success stories from early adopters.<\/li>\n\n\n\n
  6. Visual Storytelling:<\/strong> Social media threads can be a great way to use images or videos to narrate a story or showcase the creative process behind your products.<\/li>\n\n\n\n
  7. Engaging Narratives:<\/strong> Craft compelling narratives that resonate with your audience, elicit emotions, and leave a lasting impression.<\/li>\n<\/ol>\n\n\n
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    Let\u2019s look at the difference between Threads and Twitter (keeping in mind that Threads is still evolving and Musk keeps fiddling with Twitter):<\/p>\n\n\n\n

    Threads:<\/strong><\/p>\n\n\n\n